Privacy Policy

1. Introduction

RoadReach Media ("RoadReach", "we", "us", "our") is committed to protecting the privacy of all individuals who interact with our website, services, and platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.roadreach.co.za or use our services.

We comply with the Protection of Personal Information Act (POPIA) of South Africa and all applicable data protection laws.

By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

• Contact details: Full name, email address, phone number, and company name when you fill out our contact form, rate card request form, or book a meeting.
• Driver information: When you apply to become a RoadReach driver, we collect your name, contact details, vehicle details, and banking information for payment purposes.
• Brand/advertiser information: Company details, billing information, campaign requirements, and fleet size preferences.
• Communications: Any correspondence you send to us, including emails and WhatsApp messages.

2.2 Information Collected Automatically

• Usage data: Pages visited, time spent on the site, referring URLs, and browsing behaviour.
• Device information: IP address, browser type, operating system, and device type.
• Cookies and tracking technologies: As described in Section 7 below.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your enquiries, meeting requests, and rate card requests.
• To process driver applications and manage driver relationships.
• To manage advertising campaigns for brands, including matching drivers, coordinating wrap installation, and campaign reporting.
• To send you marketing communications about our services, industry insights, and company updates (you may opt out at any time).
• To improve our website, services, and customer experience.
• To comply with legal and regulatory obligations.

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service providers: With trusted third-party service providers who assist us in operating our business (e.g., payment processors, signage installation partners, analytics providers). These parties are contractually bound to protect your information.
• Legal requirements: When required by law, court order, or governmental regulation.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With your consent: In any other circumstance where you have given explicit consent.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:

• Encryption of data in transit using SSL/TLS protocols.
• Secure storage of personal information on protected servers.
• Access controls and authentication measures for staff.
• Regular security audits and vulnerability assessments.

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. When information is no longer needed, we securely delete or anonymise it.

7. Your Rights

Under POPIA, you have the following rights regarding your personal information:

• Right to access: Request a copy of the personal information we hold about you.
• Right to correction: Request that we correct any inaccurate or incomplete information.
• Right to deletion: Request that we delete your personal information, subject to legal requirements.
• Right to object: Object to the processing of your personal information for marketing purposes.
• Right to restrict: Request that we restrict the processing of your information in certain circumstances.
• Right to data portability: Request a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at info@roadreach.co.za. We will respond to your request within 30 days as required by POPIA.

8. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand where our visitors come from.

What are cookies? Cookies are small text files stored on your device by your web browser. They help us remember your preferences and improve site performance.

Types of cookies we use:

• Essential cookies: Required for the website to function properly.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Functional cookies: Remember your preferences for a better experience.

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our site.

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms (Facebook, Instagram, LinkedIn, TikTok). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with their information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

• Email: info@roadreach.co.za
• WhatsApp: +27 81 298 7137
• Address: Festura Street, Lotus Gardens, Pretoria, 0008, South Africa

You also have the right to lodge a complaint with the Information Regulator (South Africa) if you believe your data protection rights have been violated.

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