How much does mobile billboard advertising cost in South Africa?

RoadReach offers three packages: Lite from R2,125/car/month (door decals plus rear window), Standard at R4,675/car/month (half wrap), and Premium at R8,500/car/month (full wrap). Volume discounts of up to 20% apply for fleets of 10+ vehicles. Installation is charged separately.

How do I advertise on cars in South Africa?

Choose your wrap package (Lite, Standard, or Premium), select how many vehicles and target areas, and RoadReach handles the rest — driver matching, professional installation via Signorama, and campaign tracking.

How effective is mobile billboard advertising?

Mobile billboards are 15 times more effective at boosting name recognition compared to digital ads. They create unskippable physical impressions in residential areas, school zones, and shopping centres where traditional billboards and digital ads cannot reach.

What percentage do drivers earn with RoadReach?

Driver payouts range from R800 to R9,842 per month depending on the wrap tier (Lite, Standard, or Premium) and vehicle size. RoadReach pays drivers directly every month — no middlemen, no deductions.

What areas do you cover in South Africa?

RoadReach operates across all major South African metros including Gauteng (Johannesburg, Pretoria), Cape Town, and Durban, with active drivers in surrounding suburbs and towns.

2026 Rate Card

Put Your Brand on
750+ Moving Billboards

South Africa's premium mobile billboard network. Three wrap packages, volume pricing, and fair driver payouts from R800/month.

View the Interactive Rate Card Book a Consultation

750+

Professionally Managed Vehicles

R2,125

Lite Package From / car / month

15x

More Effective at Boosting Name Recognition

Drivers earn R800–R9,842/mo

Monthly Driver Payout Range

Pricing Overview

Three Packages. One Rate Card.

From door decals to full wraps. Volume discounts available for fleets of 10+ vehicles. Get the full rate card for detailed pricing by fleet size.

Lite

From R2,125 / car / month

Front door decals + rear window branding. Maximum visibility, minimum commitment.

Front door branding (both sides)
Rear window branding
Ideal for small vehicles

View Pricing

Standard

From R4,675 / car / month

Half-car wrap covering the back doors backwards. Our most popular choice.

Half-car wrap (back doors backwards)
Both sides + rear
Suitable for all vehicle sizes
Campaign analytics dashboard

View Pricing

Premium

From R8,500 / car / month

Full vehicle wrap. Unmissable brand presence on every road.

Full vehicle wrap (entire car)
360-degree brand presence
Premium vinyl, gloss or matte finish
Campaign analytics dashboard
Priority driver matching

View Pricing

Volume pricing available for fleets of 10+ vehicles.

View Full Rate Card

Our Fleet

The Right Canvas for Every Brand

Four vehicle categories. Premium vinyl wraps installed by our partners at Signorama.

Small

Compact cars for dense urban routes and tight spaces.

Hyundai i10, Kia Picanto, VW Up

Medium

Versatile and ubiquitous across all suburbs.

VW Polo, Ford Fiesta, Toyota Yaris

Large

Sedans with generous surface area for bold branding.

Toyota Corolla, BMW 3 Series, Kia Optima

Extra Large

SUVs and bakkies — maximum surface area.

Toyota Fortuner, Ford Ranger, BMW X5

How It Works

From Brief to Billboard in 4 Steps

Launch a high-impact mobile advertising campaign in days, not weeks.

Choose Your Package

Select from Lite, Standard, or Premium. Tell us how many cars and your target areas.

We Match & Install

We pair your campaign with the right drivers and install premium wraps through Signorama.

Brands Hit the Road

Your fleet drives through suburbs, business districts, and shopping centres daily.

Track & Report

Receive transparent reporting. See exactly where your brand travelled and impressions delivered.

Why RoadReach

Advertising That Works Twice as Hard

Every Rand builds brand dominance while putting money into the pockets of everyday South Africans.

Hyper-Local Reach

We enter residential spaces, school zones, and shopping centres where traditional billboards cannot go.

Unskippable Impact

Move beyond digital ads that get skipped. Our fleet creates physical, sensory connections that stay with consumers.

Measurable Results

Every campaign is tracked and reported with full transparency. Know exactly what your investment delivered.

Testimonials

Trusted by South African Brands

Hear from marketing leaders who have moved their brands with RoadReach.

★★★★★

"The level of detail in their campaign reporting is exceptional. We knew exactly which suburbs our brand was seen in and at what times. This is the future of OOH."

Thabo M.

Marketing Director, FMCG Brand

★★★★★

"We ran a Standard package with 15 vehicles across Gauteng. Within two weeks we saw a measurable uplift in website traffic from those areas. The ROI speaks for itself."

Priya S.

Brand Manager, Insurance

★★★★★

"What sets RoadReach apart is the driver network. Knowing our campaign puts money directly into South African drivers' pockets made this an easy decision for our board."

James K.

CMO, Telecoms

Put Your Brand on 750+ Moving Billboards

Three Packages. One Rate Card.

Lite

Standard

Premium

The Right Canvas for Every Brand

Small

Medium

Large

Extra Large

From Brief to Billboard in 4 Steps

Choose Your Package

We Match & Install

Brands Hit the Road

Track & Report

Advertising That Works Twice as Hard

Hyper-Local Reach

Unskippable Impact

Measurable Results

Trusted by South African Brands

Thabo M.

Priya S.

James K.

Ready to Move Your Brand?

Put Your Brand on
750+ Moving Billboards